3 advantages of offering Wi-Fi conecction to your customers
Everyday we are more dependent on internet, and it is hard to conceive a normal day without it. It’s also true that restaurants and coffee shops are the ones that offer free Wi-Fi for their customers, but they don’t have to be the only ones. No matter what your business is, you can take advantage of something as simple as offering free Wi-Fi to your visitors and get close to them that way.
- Customer service: Let’s remember the coffee shop example, when we get in, we expect to use their Wi-Fi without any problem, we even ask the waiter for the Wi-Fi code as if we were asking for sugar or napkins, and in case he refuses to give it to us, we feel uncomfortable, unattended, and even angry. Internet connection has become a very important part of a customer's experience in a lot of business and is expanding very fast.
- Get to know your clients: I’ts about knowing who visits you, who are they, what do they like or are interested in. By offering internet connection to your customers' you can send them messages or polls so you can obtain concrete and valuable information that allows you to design better marketing strategies or even offer personalized attention.
- Shop with your customers: nowadays the virtual world is an extension of each one of us and what happens in it (like social networks) is as important as what happens in real life, therefore virtual communication with your customers must be as valuable and effective as personal communication. Being present in the virtual world of your customers is an excellent option for them to know what is going on at the store, and feel informed and welcomed, but not stalked.
Remember that now there are companies that offer virtual interaction services for your store along with all the methodology required that will allow you to approach your clients trough their smartphone, and measure any data collected. Now the only thing you will have to worry about is making your business grow.