Everyone likes to buy, but nobody likes to be stalked by sellers.

I think everyone is familiar with the unconfortable feeling we all have experienced when we answer the phone and listen our own full name with that particular voice of a call center boy, who is having a hard time pronouncing the name written on the screen in front of him. But, why is so upsetting to listen a random boy trying to explain the benefits of the credit card or telephone plan he's offering? I mean, as far as I know, most of us like to buy in magical months with no credit interest or have free social media among other "cute free things"...

How to create the best database for your store.

If you are in charge of a business, probably one of the questions that constantly cross your mind is how to obtain data from your customers to maintain a constant communication and create fidelity. There can be many ways to get databases: from asking them to other businesses, buying them or obtaining them through some opt-in registration or special event. However, any of these options does not guarantee you have the data of qualified prospects. The best way to build a database with qualified prospects is to plan it strategically; It...

Wi-Fi saved my mothers day

Yes, I admit it, my mother is quite picky when it comes to the service she gets in stores and establishments, and if we add that I forgot to congratulate her on her birthday, we can conclude that it would not be easy to achieve her expectations on mother's day . After an appropriate home-made meal, I went shopping with her, I mean, to look for the right color and size has never been strong skill, and definitely I had to redeem my image. We entered the first store and nothing pleased my mother, she complained about the distribution of...

Disasters in the air that could be avoided using Wi-Fi

The controversy hasn't calmed yet, thanks to the video recorded by a passenger of a United Airlines flight that showed security staff  -literally- dragging a passenger who refused to leave the plane. The reason? oversold tickets. Today is American Airlines who is under the magnifying glass of the world, thanks also to a video that shows to one of the employees of the airline manifesting aggressive behavior with the passengers. The executives of both airlines apologized publicly for what happened and ensured that they will make sure that this situation does not...

Improve customer service in 3 steps

A few days ago I was talking to a friend who works in a restaurant, but we are not talking about any restaurant, but a very high profile. It's the kind of place that celebrities, politicians or millionaires are going to dine in. What makes all these personalities choose to eat in this place and not in any other? The customer service, of course. Probably you have already heard of innumerable business examples that achieved success by using customer service as a differentiator, to the point of achieving an amazing user experience,...

Hostspot Solutions: Get feedback from your customers efficiently

We managed to do an exhaustive search among the Hostspot files in order to select the best retailers cases that presented some problems, which we have been able to offer a successful solution. Now we will present the case of a restaurant brand that had several branches. Like any good leader, the owner of these restaurants was concerned about improving customer service, and to achieve that, it was crucial to get the customers feedback. To solve the problem, they tried to implement an award campaign for the restaurant employees that obtained less negative customer criticism. The dynamic used to collect...

How to attract more clients by giving them free Wi-Fi?

There are many ways to attract new customers, technological advances have give us new options to get closer to them,in so many ways that some years ago were unimaginable. Here's an example on how a business managed to increase their number of customers simply by offering them Wi-Fi connection. Let's think about of the coffee shops, ice cream parlors and other snack shops that are in the hallways of malls. Certainly they are privileged zones because they are "on the road" to satisfy the craving of the buyers or, their need to take a break....

My disastrous Valentine’s Day experience

My boyfriend and I have been going out for almost a year, and I can't deny that I was particularly excited about celebrating our first Valentine together. Overall I could say that he is a detail person, so my expectations were high. He picked me up and we went to our favorite restaurant, that has a policy that says that if you are a frequent customer you do n't have to make a reservation or be on the waiting list to get a table quickly (yes, even on special occasions like San...

The difference between any store and my favorite store.

Near my house are 4 grocery stores. However I always buy in the same one. One day I was about to watch a movie at home, so I went to buy some popcorn, but my favorite store was closed, yes, closed at 4 in the afternoon! I looked around to see if the other stores were open and they where, at the time all the odds of buying in other stores passed through my head, my craving for popcorn had vanished. I came back to my house thinking about the reason of my...