The World Cup in numbers

"The World Cup has already had a significant impact on the socio-economic development of the country. If there was no World Cup, there would have been no economic growth, "acknowledged Arkady Dvorkovich. Soccer is seen by 3.5 billion people a year, it has more fans than any other sport in the world. The soccer world cup is probably the most mediatic sport event at a global level and starts this June 14. World Cup in numbers: 5 things you should know. The Russian World Cup will be the most expensive...

Marketing and humanoids

Sophia is the first humanoid robot that has received citizenship. Sophia, like many of the systems we use every day, works with artificial intelligence, she understands and adapts to human behavior. The humanoid is able to gesticulate and have a conversation with ease. She was introduced in 2016, since then her system grows and learns. Sophia is the beginning of the new humanity, while thousands of humans will live in extreme poverty, robots will begin to also be part of our daily collective but what is the role they will play in our...

What you sell is out of season? Here are some tips to sell!

If you are a company that sells seasonal products, you have probably at least once seen yourself in the great dilema of having in stock products that you thought impossible to sell. Given this, many companies feel great despair because, as in everything, when we invest the least we want to experience is not to make profits beyond our investments. At this safe time you will ask yourself: And how can I sell that scarf on such hot days as today? Simple: marketing! Imagine that you sell scarves, and you...

The minivacations of March have already started, take advantage of them for your retail!

The minivacations have already begun or the so-called Holy Week, where thousands take the opportunity to visit the places where everything is sand, sun, and sea, or, to take advantage of and rest from day to day, full of food and movies at home, or outings to those places that do not go for the working day and the fatigue of the city. For its part, many of the companies take advantage of these breaks to put into practice the retail, where they explore the ability they have to sell...

SEO and SEM for amateurs: how to use it in your company

SEO (Search Engine Optimization) is a practice in optimization work of a page that consists of obtaining organic traffic from the search engines to improve the position of a site, based on the analysis of keywords, content creation, content optimization and link building achieve the visibility that your website or your company needs. Currently, SEO is considered an essential part in the development or modification and maintenance of campaigns on the Internet and Web pages, whether for improve its diffusion or to make itself known. For SEO to be a...

Marketing of Love: the day of February that companies prefer

How many times have you asked yourself the same thing each year: "What will I give this time?" A bear, a bouquet of flowers, a picture frame with a picture of you together, or a bracelet, ring ...? Yes, all those products, outside the context of Valentine's Day could be used for any celebration. The bear: a children's party. The bouquet: on your mom's birthday. The photo frame with the photo: on a dating anniversary. The bracelet: a random gift for your work colleague. The ring: commitment, celebration of something...

What to expect from the new facebook algorithm?

"The balance of what’s in News Feed has shifted away from the most important thing Facebook can do – help us connect with each other” Mark Zuckerberg   The big change in Facebook's algorithm is not the cause for looking into new strategies, it is actually the consequence of what has been happening in marketing trends for a couple of years. By 2014, the trend was content strategy, brands sought to generate content for their consumers and, the more, it seemed the better. For a couple of years, the eyes...

5 buyer trends in 2018

These are the 5 trends of 2018 that you should know to improve your sales this year: 1- Artificial intelligence: The director of Fung Global Retail & Technology said that the chatbots, facial recognition, identification of images and robots, are some of the opportunities this year for retailers. Confirm the importance of the data to personalize and focus the experiences that are pleasing to the users. The data generated online and offline is one of the factors of change this year. 2- Digital integration: Walter Loeb, president of Loeb Associates....

Word of mouth campaigns, how to start?

It is not the same approach to a new possible buyer that approach when you already know. The recommendation has more strength and generates more conversion if it comes from someone known, but how to make this happen with our customers in your retail? Here are some simple ideas to start implementing your remarketing and word of mouth strategy: 1- The experience: The most important thing is to take care of all your client's experience inside your business. If your product is not well polished, there will be no way...