Marketing of Love: the day of February that companies prefer

How many times have you asked yourself the same thing each year: "What will I give this time?" A bear, a bouquet of flowers, a picture frame with a picture of you together, or a bracelet, ring ...? Yes, all those products, outside the context of Valentine's Day could be used for any celebration. The bear: a children's party. The bouquet: on your mom's birthday. The photo frame with the photo: on a dating anniversary. The bracelet: a random gift for your work colleague. The ring: commitment, celebration of something...

What to expect from the new facebook algorithm?

"The balance of what’s in News Feed has shifted away from the most important thing Facebook can do – help us connect with each other” Mark Zuckerberg   The big change in Facebook's algorithm is not the cause for looking into new strategies, it is actually the consequence of what has been happening in marketing trends for a couple of years. By 2014, the trend was content strategy, brands sought to generate content for their consumers and, the more, it seemed the better. For a couple of years, the eyes...

5 buyer trends in 2018

These are the 5 trends of 2018 that you should know to improve your sales this year: 1- Artificial intelligence: The director of Fung Global Retail & Technology said that the chatbots, facial recognition, identification of images and robots, are some of the opportunities this year for retailers. Confirm the importance of the data to personalize and focus the experiences that are pleasing to the users. The data generated online and offline is one of the factors of change this year. 2- Digital integration: Walter Loeb, president of Loeb Associates....

Word of mouth campaigns, how to start?

It is not the same approach to a new possible buyer that approach when you already know. The recommendation has more strength and generates more conversion if it comes from someone known, but how to make this happen with our customers in your retail? Here are some simple ideas to start implementing your remarketing and word of mouth strategy: 1- The experience: The most important thing is to take care of all your client's experience inside your business. If your product is not well polished, there will be no way...

5 ideas on how to use your captive portal on Christmas

December is a perfect month to continue seducing clients. If you've already got a captive portals system installed in your Wi-fi, this is the best time of the year to profit from it. December is the top month for sales throughout the year, right before Christmas industries such as technology and leisure have a notable increase in costumers, the restaurant industry is also benefited during holiday season, but how to seize this time and offer better rewards to your costumers? Here are some thoughts: Gifts for everyone: When you allow your...

December and retail, what you need to know.

December represents 30% of annual sales for retailers, what does this imply? Here we tell you more. The luxury sector and fast fashion, register more consumers in the holiday season, therefore also more vacant. December is the month of emotions, sales move by biological factors: First, the money that reaches the pockets of consumers and the second, December is associated with nostalgia. If you want to encourage your sales, it is not enough just to have successful promotions or well trained your staff, it is necessary to understand what is the deepest...

Victoria’s Secret Fashion Show in numbers

This November 28 the Victoria's Secret Fashion Show was conducted in Shanghai. In the fashion world this pageant is equivalent to the Super Bowl. It's held every year with great expectation, so that you can get an idea, even though the parade takes place since 1970, since the year 2000, between 10 and 15 million dollars are invested. Here are some of the numbers: 185 countries retransmit the parade and ensure 9.3 million viewers. A 30-second ad during the parade costs up to $ 200,000. Annually, the firm invoices 6 billion dollars....

How Black Friday had increase their sales?

Tomorrow is the big day!, all the stores are ready for the Black Friday. Black Friday is always the day after Thanksgiving. Retailers, shoppers and brands in general have the busiest day of the year. A lot of people use Black Friday for holiday shops, this day is represents 30 percent of annual retail sales of the year.  The retailers that have the biggest impact on Black Friday are jewelers and technology. The sales at black friday have been increase since 2015, the next big day was saturday and the...

Halloween and retailing

Each year retailers await for Halloween ad it is one of the most important celebrations of the year. Forbes magazine predicts 9.1 million dollars in revenues from sales this year, in fact Americans are predicted to spend 82 dollars in articles such as candy, costumes and decorations. What do people and retailers do for halloween? Get inspired: 35% of clients search for inspiration on the internet, 18% obtains it from facebook or  pinterest and 20% get information from their family or friends. Nonetheless 30% of them actually visit a store,...