How Black Friday had increase their sales?

Tomorrow is the big day!, all the stores are ready for the Black Friday. Black Friday is always the day after Thanksgiving. Retailers, shoppers and brands in general have the busiest day of the year. A lot of people use Black Friday for holiday shops, this day is represents 30 percent of annual retail sales of the year.  The retailers that have the biggest impact on Black Friday are jewelers and technology. The sales at black friday have been increase since 2015, the next big day was saturday and the...

Halloween and retailing

Each year retailers await for Halloween ad it is one of the most important celebrations of the year. Forbes magazine predicts 9.1 million dollars in revenues from sales this year, in fact Americans are predicted to spend 82 dollars in articles such as candy, costumes and decorations. What do people and retailers do for halloween? Get inspired: 35% of clients search for inspiration on the internet, 18% obtains it from facebook or  pinterest and 20% get information from their family or friends. Nonetheless 30% of them actually visit a store,...

Earthquake September 19, How did Mexicans used the internet?

On September 19 a tragic earthquake shook the center of Mexico. Mexico City, one of the largest and most populated in the world, had serious and immediate landslides. The electrical systems began to collapse, also happened with the signal of the cell phones no matter the company, some zones found Wi-Fi to communicate and others were able to access their data to get in touch with others. The emergency was immediate and the internet one of the only means that allowed the city to get information fast. How does Wi-Fi...

Hostspot: Technology That Profiles Your Customers

Hostspot Analytics is improving its development efforts and beginning this quarter, Microsoft Azure and the Cortana Intelligent Suite will play key roles in Hostspot's technology process Hostspot helps stores and other physical establishments to understand their customers, their behavior, and their interests, thus helping retailers increase sales and improve the buying experience for customers. Today's brick and mortar stores need to gain more up-close and personal understandings of their customers in order to reinvent themselves and create more personalized ways of interacting. “Hostspot helps our customers to increase loyalty in their stores....

Being Personal (Visual Merchandising)

A personalized experience is a decisive factor when deciding to make a purchase,  The  future of visual merchandising is about thinking around the experience of your customer, what are they doing inside the retail? Which are the points that you have to look to convert? Your visual merchandising strategy has to be measured. Find the people that react positively to your strategy. Who are they ? How old are they ? Which are their preferences? Invite your clients to  join the experience. Now that you know who your target audience...

Four steps for your Visual Merchandising Strategy

Each inch in your retail entails a sales opportunity. A visual merchandiser is responsible of converting your customers into real clients. Here are four easy steps that you must follow to  get started in the visual merchandising world. Inspiration. Find references, study your competition , understand your customers and innovate. Design. Integrate digital tools in your visual merchandising strategy. Let your customers interact with your retail and with your products while  they are in the store. Have you tried  sending push notifications with offers when potential customers are near your...

Analytics about your retail

The psychoanalyst studies his patients defining variables, the same applies for analytic interpretation. Try to think of it as a psychologist thinks about his patients. 5 things that you have to do to for a better understanding of:  Your customer can lie. The trouble with some qualitative solutions like polls is that the customer can be excessively  polite or descriptive about their experience. Use tools that help you monitor  your customers carefully and measure their behavior. More than meets the eye.  Retail analytics told you who, when and where, but...

How to lose a customer in 10 days?

If you put into practice one of these points every single day, you will start losing retail visits. Your customers are already receiving a lot of stimulation through out the day, every company is competing for clients so what can you do to stand out form your competition and make your client stick with you? Here are the 10 mistakes you cannot afford to make: Over showing. Remember that making a customer stay is a process in order for it to be loyal and effective, you must be subtle but...

Brands are like people

Have you ever heard the phrase “brands are like people? It doesn’t really matter if you have or haven’t because what we are trying to get at is the real meaning of this phrase. Well, it basically refers to the fact that the closer the relationship retailers have with their clients, the better communication and information will be. Retails, just like people, have a very specific personality with which they are born and that makes itself present in adverts, products and social media. But it is time to become even...