Four steps for your Visual Merchandising Strategy
Each inch in your retail entails a sales opportunity. A visual merchandiser is responsible of converting your customers into real clients. Here are four easy steps that you must follow to get started in the visual merchandising world.
- Inspiration. Find references, study your competition , understand your customers and innovate.
- Design. Integrate digital tools in your visual merchandising strategy. Let your customers interact with your retail and with your products while they are in the store. Have you tried sending push notifications with offers when potential customers are near your retail? A visual merchandiser is always thinking of ways to deliver a better experience, not just in a better look.
- Measure. Analyze where are your customers, where they move, how many times returned to the store and how many visited just once. Are your analytics what you were expecting?
- Compare. Each season, each change, each new retail integration is an opportunity to compare which strategy was more effective which was the more effective strategy. Design is always thinking about the results that you obtained from the last campaign. Offer something different and innovative for your customers.
Hostspot helps you to personalize your client’s experience with WiFI portals for mobile devices ., it also allows you to show a different portal according to the quantity of times a customer has visited your retail . For example you can make a reward offer for your recurring customers or a special offer when a client visits for the first time.