I have a better relationship with my favorite store than with my boyfriend…
My favorite store and I are inseparable, in fact we have a good and loving relationship which I hope will last a life time or at least a little bit more than my other relationships. We met in a mall, there it was luring me with his merchandise when I decided to approach after being watching from afar. When I got into the store I noticed that there was a sing with the Wi-Fi code. So I dialed the code in my phone to connect it, and I immediately received a Welcome message by the store, then I received a second message with some questions: my name, my age, my interests… I felt just like in a first date.
I was walking around the store when I stopped to observe some products that called my attention. Then I received a third message announcing the available promos, so I decided to buy all those things I liked, taking advantage of the special prices.
A couple of weeks later. I received a call from one of the store clerks who asked me how did I feel with the products I just bought, (isn’t it cute?) he also told me that there was going to be be a special sale at the store with lower prices and gifts in a couple of days. I would love to attend, but I could not make it. The good thing is that I receive e-mails with information of the new products available or special sales very often. They never forget me!
My birthday was last week, and they send me a Happy Birthday letter with a discount coupon and a free pass ticket to get a class with an expert. Yes, that’s right, much more than what I received from other people...
For sure I can say that the relationship that I have with my favorite stores is very similar to what I would like to have with my boyfriend. They know exactly what I like, send me messages often, keep me updated, ask my opinion, remember special occasions or invite me to visit , but never being harassing. Actually, I have an unsubscribe option which I can use whenever I like if some day I want to end our relationship. No drama included.
Maybe eventually relationships will achieve this level of perfection… eventually.