SEO and SEM for amateurs: how to use it in your company
SEO (Search Engine Optimization) is a practice in optimization work of a page that consists of obtaining organic traffic from the search engines to improve the position of a site, based on the analysis of keywords, content creation, content optimization and link building achieve the visibility that your website or your company needs.
Currently, SEO is considered an essential part in the development or modification and maintenance of campaigns on the Internet and Web pages, whether for improve its diffusion or to make itself known.
For SEO to be a success, you have to follow a series of requirements:
1. Define your goals: you must know your goals, either as a site or business. Do you want your sales to increase from your site? Or do you prefer to increase traffic and generate readers? If you define this, you will know how and for what to work.
2. Know and define your audience: with this, you can allocate the contents to the people who tend to look for what you do or sell.
3. Create a publication calendar: order is your most powerful weapon when moment to know what you want, that's why a calendar of publications, where you will allocate time to think about what you want to say, when you will do it and with what objective; and with this, you will achieve a visitor base and / or
4. Analyze and reassess: it is completely necessary to analyze what we worked on the SEO of our content to be able to repeat the strategy and avoid what does not work for us For this, it is vital to observe the flow of statistics they generate. To good measures, good success.
From this, we divide the SEO into two parts:
On site: where we care about relevance. It includes the keyword optimization, loading time, user experience, format of the urls and the optimization of the code.
Off site: where we care about the factors external to the website that we work Here we worry about the number and quality of the
links, presence in social networks, presence in local media, the brand authority and performance in search engines.
Something to remember: SEO and content marketing are two strategies that are they complement. SEO does not exist without content. If you achieve the fusion of both in a way harmonic, you will achieve excellent positions in the search engines.
On the other hand, the SEM (Search Engine Marketing) is specifically responsible for the search engine advertising campaigns, or any marketing action in the
search engines (paid or not) to optimize the visibility and accessibility of the sites and websites.
For this, we mentioned some advantages of applying this technique to your website:
1.- It is a tool that allows you to reach a qualified audience, what will generate glances from people interested in what you have.
2.- If you have clear objectives of your business, the SEM will allow you to reach them, be generating sales or acquiring customers.
3.- You gain visibility, and with it, positioning in the search engines. You know anything else? The more you seek, the more brand awareness you will have.
4.- The strategy is highly measurable, so you can have broad access to the characteristics of your visitors.
5.- It's cheap and you earn more than you invest. Of course, if your campaigns are optimized.
Are you ready to apply them in your company?