The secret behind everyone’s private driver.
Probably lots of people that are reading this have used a “private transportation” service. The new remastered taxi, which of course deserves a special name. Whatever we call it… Uber, Cabify or any of their relatives, we are talking about businesses that have managed to become leaders in their markets and expand worldwide, with no need to invent, build or manufacture anything. What they did is simply improving the user experience of a service that was already instituted and proved necessary. The mobile app, card payment, security, promotions, air conditioning, music and even the bottle of water make a simple taxi turn into “everyone’s private driver”.
If there are a thousand and one examples like this that prove that user experience makes the difference, it would be interesting to ask why there are a very limited number of businesses that care on investing in good customer service. We have all of those franchise brands on mind that implemented a protocolic attention which has to be followed by the book, and manage to distinguish themselves from their competitors.
Seeing the leading examples of all those brands we can deduct that the objective is to create a experience for the customer, he has to feel good buying the product or using the service, so it can be remembered and recommended , which implies that well designed strategies done with measured and analyzed information given by the customers themselves must be applied. Nowadays it’s absurd to ignore those details that certainly improve sales and make faithfull clients. It’s crucial to hear and read the customer so as to having an adaptable strategy and quick answer to changes.