What you sell is out of season? Here are some tips to sell!

What you sell is out of season? Here are some tips to sell!


If you are a company that sells seasonal products, you have probably at least once seen yourself in the great dilema of having in stock products that you thought impossible to sell. Given this, many companies feel great despair because, as in everything, when we invest the least we want to experience is not to make profits beyond our investments.
At this safe time you will ask yourself: And how can I sell that scarf on such hot days as today? Simple: marketing!
Imagine that you sell scarves, and you have the big problem that in your city the temperature ranges from 30ºC to 35ºC, then it's time for ingenuity: what if you sell scarves to people who spend hours in an office with LOW temperatures?
Well, raised under this idea, here are some tips for sales that break our patience:
For the product:
Add new features to the product.
Add new attributes to the product: new packaging, a new design, new colors, new logo.
Launch a new product line.
For the price:
Lower the price of a product.
Reduce prices below those of the competition, to gain market.
Make promotions like 2 for 1 or in the purchase of your product receive some extra incentive.
Give gifts for the purchase of certain products.
For distribution:
Offer products via Internet, phone calls, mailing, home visits.
Applie selective distribution.
Use intermediaries to increase points of sales.
Make agreements with other businesses to place your products in their physical or virtual stores.
For promotion:
Make Email Marketing campaigns.
Carry out activities or events.
Create sweepstakes or contests among your customers.
Use marketing campaigns through social networks.
Launch a campaign or contest online and offline.

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